NUTELLA: World’s favourite bread spread

The Good, the Bad and the Italian

I’m not a big consumer of the world’s most popular chocolate and hazelnut spread – preferring solid goodness like Baci or Ritter Sport, but I’m concerned about the future of NUTELLA and its devotees.

Baci chocolatesRitter Sport chocolate

This timeline shows recent disturbing facts. Perhaps the beginning of No-tella?

1946 – Italian pastry maker Pietro Ferrero creates a solid chocolate loaf, adding locally grown hazelnuts as an extender due to the short supply of cocoa post World War 11. Children decide it’s a great breakfast treat with bread.

1951 – Now a cream consistency, Supercrema Gianduja is a big hit with children when shopkeepers encourage them visit their stores bearing slices of bread to be topped with the spread. This becomes known as ‘The Smearing’.

1964– Re-branded as ‘Nutella’ (pronounced ‘Nootella’) by the founder’s son Michele Ferrero, the spread spreads outside Italy, becoming a favourite with French and Spanish children. Parents offer…

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