I’m not a big consumer of the world’s most popular chocolate and hazelnut spread – preferring solid goodness like Baci or Ritter Sport, but I’m concerned about the future of NUTELLA and its devotees.
This timeline shows recent disturbing facts. Perhaps the beginning of No-tella?
1946 – Italian pastry maker Pietro Ferrero creates a solid chocolate loaf, adding locally grown hazelnuts as an extender due to the short supply of cocoa post World War 11. Children decide it’s a great breakfast treat with bread.
1951 – Now a cream consistency, Supercrema Gianduja is a big hit with children when shopkeepers encourage them visit their stores bearing slices of bread to be topped with the spread. This becomes known as ‘The Smearing’.
1964– Re-branded as ‘Nutella’ (pronounced ‘Nootella’) by the founder’s son Michele Ferrero, the spread spreads outside Italy, becoming a favourite with French and Spanish children. Parents offer…
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